I like Fiona Bruce. Like. Not love, adore, worship, fancy, etc. None of those extreme emotions flow through me, as they clearly do with so many other people, when she pops up on telly. She's good at what she does and appears genuine, switched on and a bright TV journalist. Yes, she is attractive.
Her star is certainly rising at an astonishing speed at the moment and last night's puff 'The Real Alan Sugar' was clearly a marker for more one-girl shows to come, but for the first time I found myself being quite irritated by her.
I have a feeling that she is starting to love being the star of the show a little too much. Maybe she is starting to believe in all the flattery she gets. I reckon this is a big mistake.
The Sale of the Century parodies were fine, if over-egged, and her faux flirting with Sugar is par for the course with interviewing. But she was wearing a little bit too much lip-gloss and smooching with the camera for my liking. And she was a touch too "native" when it came to nailing her subject. She was too sweet on bitter Sugar.
What did last night's show add up to? The access Fiona enjoyed was nothing short of spectacular. She got Sugar, his entire family, closest working pals, Gordon Brown and even, for heaven's sake, Rupert Murdoch. But what did she get? Not one single thing stood out that you hadn't read in a cuts job on Sugar a hundred times. Fiona didn't even get a new line worthy of a diary story.
Dearest gorgeous, lovely Fiona, dab off the lippy, tell your producers to spend less time on witty skits starring you and less time on your couture noddies and concentrate on the journalism of the job in hand. Focus on the subject. Get the questions in. Reveal something new to your viewers. Otherwise these big profiles of yours will only ever add up to a spread in a showbiz mag where people just flip through the pictures.
Remain a journalist and don't become a fawning Luvvie. Don't fall for it all, girl.
